I think it prudent that when marketing a beer to those whose existences are much less than adequately fulfilling, a beer company should spice up the drink’s name a little.
Oh, well… Maybe this is the new-type straightforward thinking of Japan in the new millenium.
The dog days of summer have come to Tokyo. The long faces you see on the trains have become a bit longer. Midday, you can see many of the walking dead trudging along outdoors anticipating the relief of shelter and air-conditioning.
People’s fuses have become shorter as well. Exactly what you’d expect during the summer months, [...]
Got on the subway this afternoon and stood near the door. As the train passed from the station platform into the tunnel, I noticed a tired-looking guy in a suit just staring out into the darkness. He had dark circles under his eyes and seemed oblivious to his surroundings. Our eyes met briefly. Then he [...]
Some night views are pleasing in more subtle ways. Here’s an image of Yokohama’s Minatomirai that doesn’t normally spring to mind.
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Last night, I met up with Prometheus, a fellow Japan blogger who also holds photography as one of his hobbies. You can check out some of his work at his new site Floating Camera Tokyo. We had planned to do some shooting together, but found a cool, little bar near Shinjuku 3-Chome to chill at [...]
Is this cigarette vending machine advertisement limited to just machines in Japan? Do those who smoke it in Japan really like to smoke it? Is Village People smoker fashion the new gay in the land of the rising sun?
Whatever the motivation behind this ad campaign is, it’s a bit disturbing.
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An American living in Tokyo. Can be seen bounding through Shinjuku Station most mornings, teeth gnashing, eyes bulging, a cup of cheap coffee clenched in one fist and a satchel in the other. God help those who don't see him coming.
April 29th, 2010 at 5:22 pm
Haha, probably an appropriate beer for me. As long as it tastes good.
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April 29th, 2010 at 11:25 pm
Nice.
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April 30th, 2010 at 2:31 am
That about sums it up.
I hope the back says:
“please discard 3/4 empty can anywhere you please even if there’s a trash can nearby…..it’s befitting your zeroness ….cuz remember….your a loser”
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April 30th, 2010 at 2:31 am
@Tornadoes:
Yeah, I should’ve bought a can and given it a review.
@Blue Shoe:
The funny thing is… it’s from Okinawa, apparently. I would’ve thought with that name, it was more for the work-insane-hours salaryman crowd. In Okinawa, it’s supposed to be way laid back
@Chris B:
Yeah, that would work out well cuz another loser would come along and drink 25% of the remaining 75%, discard the rest, and the cycle would continue until somebody redeemed the aluminum can for a nickel to put toward his next purchase of “Zero Life.”
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April 30th, 2010 at 3:22 am
If I were a drinker, these would be my best friends during my 5am infomercial marathons. Thank criminy I’m not a drinker!
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April 30th, 2010 at 7:26 am
I thought first it was Okinawa beer, but the label says it’ a new genre of malt liqueur with no carbohydrate, and grape picture on the can…. so what is this? is it a sweet beer? if so I can take it.
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May 1st, 2010 at 1:42 pm
@Katie:
Yeah, your body is better off without this stuff, for sure.
@Taeko:
I’m not exactly sure what it is… haha.
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May 2nd, 2010 at 3:41 am
Amazing!
I’m going to drink that the next time I’m feeling sorry for myself.
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